Hello,

I’m currently planning and researching about the best ways to market my game.

I have a lot of things I want to try out and I’m pretty stoked about it.

I’ll try to report here what worked and what didn’t. Hopefully we’ll all be able to learn from my experiments!

But if you were wondering why most of my ideas these days are focused around marketing, that’s why.

Anyway, here are this week’s ideas!

3 Gamedev Ideas

I.

You’ll never run out of potential new players for your game. 

You don’t have the resources as an indie to reach every single person on earth who’s potentially interested in playing your game.

II.

Getting attention on your projects online is way harder than you probably think if you’ve never tried it yourself. 

It’s not as simple as making YouTube videos, creating devlogs or making cool gifs on Twitter. 

Thousands of people are already doing that and only a few are getting actual traction.

It takes a lot of time and effort (which you won’t spend on improving your game) to understand what works, experiment with it and translate that into sales.

III.

How the players perceive a game is sometimes more important than its actual content.

Fancy animation trailers, professional publishers or higher price can all boost perceived value.

That’s why some average games can be more financially successful than good ones. 

Until next week,

Thomas Gervraud,
Developer of Space Gladiators: Escaping Tartarus